|
You've selected your domain name, you've gotten all your business
licenses, and your products have been selected and prepared for
sale. So, how do you want your customers to pay?
Hint: Credit cards are a natural for online sales!
Let's assume you are planning to accept credit cards. A merchant
account, or some sort of third party processor is needed to collect
credit card payments online. You have several options.
Merchant accounts allow you to collect payments made by major credit
card. You'd set this type of account up with your bank. Make sure
you tell your bank that you plan to accept online payments. There
are fees associated with this service, so you may want to shop around.
|
|
Processing gateways allow
for the transaction of credit card information from the cardholder
to the merchant account. Verisign
and Authorize.net
are two of the most well known. If you have a merchant account, check
to see if they provide this service with your account.
Third party processors such as Paypal
and Propay
allow you to accept credit card payments securely through their
servers. Both charge fees for their services, but are great options
for those who do not want the expense of a merchant account. These
two options get the best reviews from my clients.
|